Working with nonprofits and charitable organizations has always been something near and dear to my heart. I have worked with nonprofits both as a volunteer in the DC area with Alpha Phi Omega, and as a professional with Bright Beginnings, Inc. That’s why I was so excited to hear that my friend decided to start a nonprofit of her own in the New York area! She is still in the beginning stages of getting it started, but once she gets her nonprofit status approved I can’t wait to see where she takes it. The coolest part- I am helping her develop her brand and web presence! I also get to be on the board! So far we have the website up, a BKF Facebook and BKF Twitter. Next task- email newsletter, Linkedin, blog, mobile site with donation capability, and much more!

Here’s the logo concept I came up with for her:

Main Logo 

Borough Kid Foundation Logo

Social Media Icons

Borough Kid Foundation Social Media Icon

Social Media Cover Photos 

Image

And you can visit the website by clicking on the picture below. Right now the website is more of a holder until she gets approved and starts building her program up, but it I am slowly developing content in the mean time.

Borough Kid Foundation Website

In the spirit of nonprofits, here’s some 2012 tips on how to gain a following through social media for your cause:

  1. Do not underestimate the power of an image. Whether you share on Tumblr, Facebook, Flickr, Twitter, or one of the other countless social media sites a picture can always get you noticed. And a picture that gets to the human root of your cause? That’s an extremely powerful tool.
  2. You can not get big unless you start small. Hyperlocal networking can benefit your nonprofit. Even if you want to expand your cause to a national level, you have to get strong support locally. Network on Twitter and Facebook company pages to let locals know about the work your nonprofit is doing. Do not spam company pages, but a couple posts here and there can do more than you think. Also, even small “celebrities” or influencers can become powerful champions for your cause. Do not rule someone out just because they only have 1,000 followers.
  3. Don’t push, just make it available. Web users, even if they support a cause, are still like regular consumers. Have call-to-action buttons throughout your site to donate, include a donate button on every newsletter, use donation apps on Facebook like Causes, have a mobile site highlighting the donation button, allow people to setup fundraising events of their own through social networking sites like Meetup, include a donation link on your Twitter profile, have downloadable webkits with resources for people to support your cause in their community, etc. There are so many social media sites you can use to creatively allow people to donate, use them! A lot of them are free too!
  4. You’re making a sale. At the end of the day, donating is a transaction between your company and an individual. You might not want to think of it like a sale, but it is. Stay abreast on the latest marketing tips for digital communications to know what trends web users and consumers like so you can incorporate them into your social media program.
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