This is a GREAT infographic about the cost of social media via Focus. What I love most about this infographic is that it shows not only the cost of developing a social media campaign, but the benefits in terms of not only sales, but how numbers of followers and conversation can work for you. If your company is looking into developing a social media presence, this infographic is a valuable tool to help you start understanding what return you can get from it. Obviously a larger brand like Dell is different from a small business, and costs could be less or more (depending on what you invest into the program), but it can still help you scale your expectations. Enjoy reading!

The Cost of Social Media