HollyToday  I continue my 6 Days of Christmas for Managing Digital Communications!


On the fifth day of Christmas I recommend to you: Get your company on Linkedin

This tip is for small businesses. If you caught my one blog awhile back, I talked about the benefits of starting a website and social media sites for small business. In the blog I mentioned how websites and social media sites are the number one stop for users when they want to learn more about a business or organization. Using social media sites like Facebook and Twitter is just the tip of the iceberg though. If you want to amp up your professional credentials, try Linkedin. Using Linkedin will get your business the increased visibility you’re looking for.

Just like Facebook, LinkedIn is built around the idea that years and distance shouldn’t keep you from being able to keep in touch with acquaintances and friends. But it is unlike Facebook, in that it is mostly devoted to business networking. On Linkedin, users and businesses so can create meaningful working connections with your suppliers, contacts, clients, competitors and others. Linkedin will allow you to personally assemble all your  professional contacts. However, company pages allow your company to be highlighted as well. There are currently hundreds of thousands of profiles of companies on LinkedIn, ranging from Fortune 500 companies to philanthropic organizations to social media vendors. Users who work for your company or that have worked in the past are represented under your company.  This allows your employees to be the face of your organization, and to represent you in a professional manner to other like-minded professionals. It also allows you to post jobs, increase your Google page rank, advertise B2B style, and more. Linkedin users can even follow you much like on Twitter.

If you’re looking for an easy way to help build credibility for your business, Linkedin is the first step.

HollyArrived in Atlanta! Anyone doing anything fun on this fifth day of Christmas?