Visualizing data can be tough, even for those who work with analytics every day. Whether you just installed Google Analytics, or you have been working with it for years, you need to start using custom dashboards in your account. These dashboards provide a way to look at the metrics and dimensions that you need to fully understand what is going on with your site.
The best thing about custom dashboards? You don’t need to create them on your own! There are dozens of custom dashboards you can import into your Google Analytics profile with just a couple of clicks. There are a ton out there, but here are three I have been using lately:
1. Site Usage/Quality Dashboard
I use this dashboard with one of my company’s wholesale clients. B2B is changing rapidly, and the buying habits of B2B customers are beginning to be similar to those of consumers. One way I use this dashboard is to track what browsers and mobile platforms people are using to access the site. Since our wholesale company is a small company, they didn’t have the resources to look into mobile, but thanks to tracking data I have been able to get the company to make it a priority in the next year and given them a strategy of how to approach it.
You also want to track site usage and quality because it will determine search engine positioning, traffic, and the amount of time people spend on your page that you have available to convert them. Not quite as effective as Crazy Egg, but it might also help point out which content and design is most effective for converting visitors. This custom analytics dashboard measures:
- bounce rate by browser
- the top mobile devices people are using to browse your site
- page views and bounce rate for your top content,
- goal sources and completions, browser quality and exit pages.
Get the custom dashboard here.
2. Social Media Dashboard
Measuring social media performance in social media is still a big issue, even though we’re so many years into using the various platforms. Even newbies are getting old. Twitter was founded in 2006, that’s 7 years ago!! I use this dashboard with our portfolio companies to investigate social presence online and establish where we are having an impact, what’s driving that impact and how to improve. This dashboard was developed by my favorite data blogger, Justin Cutroni.
You can download the custom social media dashboard here. The dashboard will measure things like;
- traffic from social sources
- actions taken by social visitors
- how many new visitors are coming from social
- shared content
- content value
- which social networks are driving the most traffic
- which mobile devices using social are coming to your site
3. Blogging Dashboard
One of our clients has built an amazing blog presence over the past five years, but recently bounce rates have increased while conversion rates are getting lower and lower. I used this dashboard, along with market research and usage trends, to develop a strategy on how to better target customers through different content. By tracking what content was most effective, compared to what people were looking at and creating across the web, we were able to infiltrate new segments and niches of our industry.
This information is a goldmine for bloggers, because you can find out:
- what you should write more about
- which sites most of your traffic comes from
- how your site looks to the people who visit
- which search engines and sites are most important in your network
You can download the custom blogging dashboard here.